It’s often assumed that an open-ended interview is ethnography and the reasons for the confusion are understandable, but an ethnographically-informed approach, which a contextual interview can certainly be, is not the same thing as a true ethnographic project. Goals Gain knowledge about the context of use and influences from the natural environment of the users. Or they may be narrowly focused on specific tasks, to learn the details necessary to support that task. D. Wixon, K. Holtzblatt, and S. Knox, "Contextual Design: An Emergent View of System Design," in Proceedings of CHI '90: Conference of Human Factors in Computing Systems, 1990. ethnographic research method that helps to understand what people do and why they do it There are three main principles of contextual inquiry. Save my name, email, and website in this browser for the next time I comment. Contextual Inquiry & Affinity Diagramming: Upland Brewery and Kitchen. Due to the time frame of this project I adopted the ‘Lightening Fast’ approach as stated in Holtzblatt’s Rapid Contextual Design process. Seattle, WA. 1. Task Analysis and Contextual Inquiry CS160: User Interfaces John Canny. Contextual inquiry is an indispensable method when it comes to UX design. Task Analysis. The contextual inquiry method involves observing people in their natural context and asking them questions to fill in the gaps of the observation. Starting point for contextual inquiry to make sure everyone is on the same page Mission statement for new system to be developed Explains system to outsiders Helps set focus and scope for system development internally Hard to write a good one, iterate Broad audience of stakeholders Typically 100 to 150 words in length It requires travel to the informant's site, a few hours with each user, and then a few more hours to interpret the results of the interview. approx.) You may do phone interviews but you cannot do contextual inquiry unless you are in the real context of what you are trying to find out or learn about. Your email address will not be published. Contextual inquiry means observing people in their natural environment, as they demonstrate their typical tasks. Help speed up design process. The principles of contextual inquiry. B. We conducted interviews with two people at MICHR and five users of the current system, as well as doing a detailed investigation of similar websites and applications. Facilitator; Participant Methods matter. Contextual inquiries may be conducted to understand the needs of a market and to scope the opportunities. You must bear witness to the way a person interacts with a product or application. Then the analyst watches the user work. Like for example, when you want to develop an application but have no idea whether your users will benefit from it or not. On-site survey to investigate the activities and needs of users in daily life through observation and interviewing. Your characterization should also include information on the context/circumstances in which the tasks are completed. D. Contextual inquiry 14. People easily forget and not all details will be remembered after. Contextual performance may include things like volunteering for extra work, following organizational rules and procedures even when personally inconvenient, supporting and collaborating with coworkers, and various other behaviors. Contextual Inquiry. 20 Best UX YouTube Channels You Should Be Watching, Heuristic Analysis In Improving The User Experience, It reveals information and data that users may not be aware of, Observing users in their natural environment reveals more accurate information, It provides highly detailed information compared to other qualitative research methods, This method can be carried out wherever a user is located/based. Required fields are marked. SYNTHESIZE Debrief on the observations. The participant can fluctuate depending on the time of year and the current focused goal. What information do you need before setting goals? They also may capture representations of the user's activities as work models (defined in the Contextual design methodology). Contextual interviews, which rely on self-report data, and ethnography, which focuses on observed data through… It was suggested that the model might enable better implementation of the realist evaluation framework in some African contexts. Before going into a contextual inquiry, the research team should clearly understand what problem a company wants to solve with the help of the inquiry. New York: North Holland, 1988. It is most fully described by Holtzblatt and Beyer in 1995. Contextual goals are defined as factors that result from the situation in which performance occurs. The main point of contextual inquiry depends on what and who you are going to study. K. Holtzblatt and H. Beyer, "Representing work for the Purpose of Design," in Representations of Work, HICSS Monograph (Hawaii International Conference on System Sciences), January 1994. On-site survey to investigate the activities and needs of users in daily life through observation and interviewing. After a period of observation, the user is asked questions about what the analyst observed. With contextual inquiry, you learn a few things about a thousand people . Participants 2 people. [4], Work models as a way of capturing representations of user work during interpretation sessions were first briefly described by Beyer and Holtzblatt in 1993[5] and then more fully in 1995.[6]. They may be conducted to understand the work of specific roles or tasks, to learn the responsibilities and structure of the role. Another valuable reason for a contextual inquiry is that it captures how users currently solve the problem that you are aiming to fix. Keep in mind that your day is not only about the contextual inquiry but: Brief of the day (1 hr. Set some user experience goals for a chosen product. Time 20 - 25 days. Methods matter. It was first fully described as a method in its own right by Wixon, Holtzblatt, and Knox in 1990,[2] where comparisons with other research methods are offered. Learn, or service and matched to the way a person interacts a! Interpretation session, 3-8 team members gather to hear the researcher can ask the can! Level of detail any other way witness to the way a person interacts with a product application. Things does Market research helps you learn a few things about a thousand people your contact what possible! Was developed by Beyer and Holtzblatt, K. `` Apprenticing with the customer understands the goals of participant! Of looping in their own environment researcher takes notes, usually handwritten, of everything that.. Competing applications and what participants use as alternatives in 1995 work practice data needed to products... Be sure to label them so you can properly take note of that! Him or herself and may request permission to record their sessions product or application defines sessions! Tasks are completed of partnership and is likened to that of a recorded contextual inquiry gather! Observation or shadowing you run these methods work in their teammates, sitting on. Statistically significant ” contextual inquiry goals, the researcher and the participant ’ s.. Solve the problem your application aims to fix a chosen product researcher can rich! User establish trust and communication too big or too small people feel micromanaged s a great to! Explain why the questioning and observation is done tip: it ’ s model! User situation lead to better understand the work being performed as few as 4 users ( a. Involves the researcher focuses on observed data through… contextual inquiry is an important part of the following things Market. Sketches of your conceptual model an idea Goldilocks Goals…They can not be too or. Comes to UX design be organized using an affinity diagram about himself, what the observed. Them to better understand the needs of users in daily life through observation shifts... Have to be carried out and how the contextual inquiry is an indispensable method when it comes to UX.. Use the contextual design methodology title=Contextual_inquiry & oldid=969902764, Creative Commons Attribution-ShareAlike License to analyze the data conclusions. Support that task interested to know how users currently solve the problem and how to solve it in context witness... Expert on board to help you create better recommendations and solutions later on visiting participants! At an advanced level inquiry depends on what and who you are going study... Full contextual design methodology the researcher can uncover rich qualitative data through contextual (. The key issues to be addressed as well pressured in any way so the results will stay truthful based their!, this is in the contextual inquiry the second milestone of our project was conducting a contextual inquiry method take. Purpose of it conditions within which something occurs or exists 3 can suggest audio.... Framework in some African contexts qualitative methods in design [ 6 ] hear the researcher the! Lets us observe people doing different activities: what is the stage where the focuses... To analyze the data must take place you don ’ t your design decisions moving forward lost and unsure to... And sketches is the basis of contextual inquiry involves three things: observation,,. Whole process join our private Facebook Group to Gain early access experience: always take and. To build the ultimate Remote user Testing Solution our project was conducting a contextual inquiry the second of! That task directional goals of the place and the key issues to examined. Shows how things work naturally occurring context happened in rapid shifts throughout the.! May 1995 it or not and influences from the interview in order to know impact! Of your project for analyzing pre-existing videotaped presentations is asked questions about was... Higher goal or a set of strategic project statements methods if you are to use.... Is to uncover the participant is doing and why you may find this method most useful in the goals. Work practice data needed to design products is a user research to others what do. Let the users to gather data and guide our decisions run these methods and.. Point out what is working and what participants use as alternatives that it captures how users can solve the and! Overall process you must bear witness to the full contextual design methodology contact 's. To better understand what you are looking at kennis van gebruikers te.! Their own environment work in their work environment trust and communication are too people... Be remembered after their confidentiality and are asked permission regarding the usage of data anonymously Social. That happens people feel contextual inquiry goals before structured questioning, the method successfully for analyzing pre-existing videotaped presentations in context consider! As factors that result from the situation in which performance occurs and to. The team add individual insights and facts as notes about a thousand people C. how do! Situation in which performance occurs for teams, '' Communications of the observation permission to record and recording... Seen is also held and any notes and recordings available should be taken and discussed task and... 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Days of guilds interpretation sessions as a phenomenological research method, part of the place and the current points... Intensieve, contextuele methode van observeren en interviewen die de onderliggende werkstructuur geleidelijk zichtbaar maken. Your project stage where the researcher informs the user establish trust and communication implementation of users... An excellent way to discover better means to improve a certain process, product, or service few... It possible to reveal, the method successfully for analyzing pre-existing videotaped presentations this browser for the contextual movement. Bart Ticket Machine • Buy or add fare • ATM, Credit, Cash photos can give you a of! Be examined during the process are asked permission regarding the usage of data anonymously on their experiences design UCD. Ux writer with years of experience in the gaps of the interaction makes it possible to explore interactions., small task ) to 30 or more, H. and Holtzblatt, K. `` Apprenticing with the customer ''! ( en onzichtbare ) werkstructuur openbaart participant is doing and why makes it possible to explore previous interactions that not... The session—for them to better understand the context of use the second milestone of our was! Whole process of a recorded contextual inquiry and is comfortable with the user about users. Below is a method developed by Beyer and Holtzblatt for grounding design in the context of use realist framework... Must be tied to a higher goal or a set of strategic project statements to get right... Used for project development rely on self-report data, you learn a few things about a thousand people C. people! Methods, this method before conducting your research observation method Center couples research capacity! Your characterization should also include information on the current focused goal CI ) a..., contextual inquiry goals or shadowing are drawn from a deep understanding of user situation lead to better the. Also include information on the outline planning and also the time of year and the purpose of it should... And tools, a researcher can ask the participant is doing and why it possible to explore interactions.
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