The book covers a broad range of topics, each of which builds upon concepts introduced earlier, and focuses on how to create engaging experiences that resonate with users even when they're not using our products. And Catmull’s recommendations for managing creativity comes with credibility–Pixar has continuously delivered amazing for decades now. Horowitz relays his considerable experience in tech entrepreneurship with his trademark wit, and even the most experienced product managers will undoubtedly find plenty of actionable, insightful advice on how to succeed in an industry where failure is the norm, not the exception. . But experienced project managers have a lot to learn from David Allen’s classic book. Sometimes authors put the hardest of concepts in the simplest of words. This book single-handedly changed the way I approach product management. "A beginner's guide to: Product Management and planning your Product Roadmap" where we'll be exploring: What is a Product Manager and why it's different from Project Manager? It’ll make you realize that every single decision that goes into making even basic things like a door or a chair has trade-offs. 1. The book also explores new approaches to management that any product manager will find invaluable in their day-to-day work. Catmull highlights the need to create a safe environment to fail and building the right team; the team is more important than “the idea.” If you manage a product or design team, this books will be inspiring. • Software Product Management Specification • Introductions to Project Management Principles and Practices • Brand and Product Management • Digital Product Management: Modern Fundamentals User review: • “Really good in breaking things down the concepts with examples for a beginner to understand the process or framework.” That's why Charles Wheelan's Naked Statistics: Stripping the Dread from the Data is such a valuable read for product managers looking to up their game. Super helpful for the product manager who is tasked with building a disruptive new product to understand these incredibly strong dynamics. The blueprint Moore lays out is helpful for product managers as much as marketing managers to identify what to build next and how to message. Best Marketing Books For Beginners 1. Introduction to Product Roadmaps. The Largest Community of Product People Online. Now What Exactly Is Product Management? This is a list of our 8 best books for IoT beginners and the IoT-curious. Supply Chain and Logistics Management Made Easy: Methods and Applications for Planning, Operation, Integration, Control and Improvement, and Network Design (1 st Edition): Paul A. Myerson Sign up to receive weekly news and trends from ProductCraft. Packed with real examples and case studies from companies including Campbell's, Hewlett-Packard, and Maxwell House, Selling Blue Elephants explains how to create reliable, flexible prototypes that tell you more about your users, faster, as well as how to get more out of your customer research, automate your product development workflows, and more. In fact, the science of taxonomy is a discipline unto itself. Product Leadership features dozens of practical examples to illustrate its key points, all of which will help you see your role—and your team—in a new light. The best product managers are often those with a near-insatiable appetite for knowledge and the intrinsic motivation to keep learning. Let us first start with who is a Product Manager. Thank you for subscribingLook out for your first ProductCraft weekly newsletter this Friday. Logistics management is a subset of the larger supply chain management. As product management courses, conferences, and meetups proliferate, I’m often asked about my best recommendations for new or aspiring product managers. Few books illustrate these principles more effectively than Edward Tufte's Beautiful Evidence. What is this book about? Andreessen Horowitz cofounder Ben Horowitz's book, The Hard Thing About Hard Things: Building a Business When There Are No Easy Answers, became an overnight best seller upon its release back in 2014. As frustrating as that can be, it does make sense. If you’re a beginner, this book’s use of jargon and complex scenarios might be intimidating. Many product managers will be intimately familiar with the perils of “the build trap”—the practice of focusing exclusively on output rather than outcomes by releasing one feature after another instead of focusing on the needs and desires of the user. 14. I’ll jump right to it: here are my five book recommendations (in no particular order): Primarily a (warning) message to leadership teams of large incumbents– successful in their market– who fail in the face of disruptive innovation. If you start out your way in the complicated world of project management, this is the basic book for you. At its simplest, a taxonomy is just a way of naming and classifying things according to their similarities and differences. These books are written for beginners or experienced leaders. Sustaining innovation feels good–it’s the process of listening to your customers’ current needs and optimizing your product. In our latest survey of more than 1,300 product professionals, 32% of product managers said their biggest product management challenge is planning and prioritizing initiatives. Doerr has long championed the concept of OKR—objectives and key results—and distills much of his knowledge and experience into his fascinating book, Measure What Matters. But as important as statistical analysis can be in product management, it's all too easy to overlook what the data is really telling us. . Follow the link and find more books on Agile project management. Industry-specific project management books. It is what started me thinking about everything in life as a product! The first book that all mid-career product managers should read is Marty Cagan's Inspired: How to Create Tech Products Customers Love. “Craft is what we are expected to know; art is the unexpected use of our craft.” The Lean Startup by Eric Ries. The premise to Lean Startup is that we live in an era in which we question not whether we can build something, but whether we should. Learn how to deal with challenges and spot opportunities when managing projects. Great question! Sinek explains that most companies can tell you what and how they build but only a few can tell you the why. Which you can refer to further expand your knowledge in these areas. The author does that fantastically well, making this book my go-to reference for Warehouse Management hence featuring in my 7 Best Logistics Management Books. One of the key concepts introduced in Product Leadership is the idea that effective product management is a mind-set rather than a job function. If you want to develop stickier products, Hooked is mandatory reading. Primarily a (warning) message to leadership teams of large incumbents– successful in their market– who fail in the face of disruptive innovation. Project Management books In these project management books you can read about different methodologies which will help you improve your skills. Verify with Linkedin at A Beginner’s Guide to Product Management to download the E-book. This book, originally published more than a decade ago and recently updated for a second edition, is packed with Cagan's observations about product development and anecdotes from his years in the field. Rosenzweig's book challenges this and other cognitive biases that many product managers will be familiar with. Project Management: A Quick Start Beginners Guide For Easily Managing Projects The Right Way is a book that introduces project management. In this post, we'll be taking a look at 13 of the best books for mid-level product managers. The book also explores new approaches to management that any product manager will find invaluable in their day-to-day work. Crossing the chasm is hard. Brian Crofts is the Chief Product Officer of Pendo. // Take the quiz, HOW TO BECOME A DATA-DRIVEN PRODUCT MANAGER // NEW E-BOOK, THE FUNDAMENTALS OF MODERN PRODUCT MANAGEMENT // NEW WHITE PAPER, Product Love Podcast: Michael Grinich, CEO of WorkOS. Through examples, real-life… Project Management for Beginners is an introductory course which provides the foundational knowledge necessary to join a project team and can serve as the first step on your path to a project management career. First developed by Knapp during his time at Google and refined at Google's GV accelerator, the design-sprint principle is a framework for rapidly iterating, testing, and building products. Let teams shape the how.” This might be uncomfortable advice for hands-on (read: control freak) product managers, but it's a vital principle to understand if you're serious about advancing your product management career. So, whether you’re a beginner who doesn’t know your PRINCE2 from your Agile, or you’re a seasoned pro looking to reinvent the basics, these are the top places to start. The book argues that the job of the product leader is “to be connected to the why of the work, not the how. The book does a great job of identifying the key roles and responsibilities of a Product Manager in a start-up. 6 min read. Alex Gofman and Howard Moskowitz's Selling Blue Elephants: How to Make Great Products That People Want Before They Even Know They Want Them is centered on a principle the authors call rule-developing experimentation, or RDE. Kotler's name is synonymous with marketing. (Full disclosure, I work for ProductPlan, a company that makes product roadmap software. Sinek shows how starting with why is how inspiration works. Design is arguably the most important aspect of contemporary product development. Author: Philip Kotler Amazon: $17.99 for paperback. Meaningful features a range of real-world case studies based on Jiwa's Story Strategy, including Canva, GoPro, Harry's, Khan Academy, and Nike, to illustrate how large corporations and smaller, agile startups have applied the Story Strategy to their product development strategies. The book is centered around managing creativity. They convey both aspirations (through the product vision) and plans (through initiatives) while also connecting product strategy to company strategy. 12) The Creative Priority : Putting Innovation to Work in Your Business by Jerry Hirshberg 13) … The final title in our roundup of essential books for mid-career product managers is Phil Rosenzweig's The Halo Effect . 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