I've worked audio recording sessions throughout my career, and I can tell that Nir did little research or trial and error practice recordings to create the audiobook.. Both are yours to keep even if you don't renew your … This audiobook introduces listeners to the "Hooked Model", a four-step process companies use to build customer habits. Please try again. Record again with a real narrator please. Behavioral techniques used by Twitter, Instagram, Pinterest, and other habit-forming products. Your recently viewed items and featured recommendations, Select the department you want to search in, Hooked: How to Build Habit-Forming Products, Switch between reading the Kindle book & listening to the Audible narration with, Get the Audible audiobook for the reduced price of $7.49 after you. Can you create word of mouth for your product or idea? By: The content is soooo good and so up to date. Most startups fail because they can't get traction. Highly recommended. In Inspired, technology product management thought leader Marty Cagan provides listeners with a master class in how to structure and staff a vibrant and successful product organization and how to discover and deliver technology products that your customers will love. I would recommend that they re-record this book or at least fix certain sections. George Berkowski. Hooked is a guide to building products people use because they want to, not because they have to. Sean Ellis, By understanding how to communicate and collaborate within a company structure, you can create a product culture that benefits both the business and the customer. By: In Indistractable, Eyal reveals the hidden psychology driving us to distraction. ... your thing is designing products that users canât tear themselves away from. What did you like best about Hooked? Rob Fitzpatrick. Nir Eyal Collection 2 Books Set (Indistractable, Hooked) by Nir Eyal, Indistractable by Nir Eyal, ... Hooked: Wie Sie Produkte erschaffen, die süchtig machen (German Edition) by Nir Eyal ... Audible Listen to Books & Original Audio Performances: Book Depository Books With Free Delivery Worldwide: But many of those failures are preventable. Reviewed in the United Kingdom on June 19, 2019. From finding a spouse to finding a parking spot, from organizing one's inbox to understanding the workings of human memory, Algorithms to Live By transforms the wisdom of computer science into strategies for human living. There's a problem loading this menu right now. Skip to main content. ... Hooked by Nir Eyal is one of the few great business books. Most startups fail. By: By: What did you like least? Erin deWard, How Today's Fastest-Growing Companies Drive Breakout Success, By: Love how Nir brought the concepts to life with well known examples and made it all practical with the Do This Now sections. This audiobook introduces listeners to the "Hooked Model", a four-step process companies use to build customer habits. I can't get into it because of the narration. Behavioral techniques used by Twitter, Instagram, Pinterest, and other habit-forming products. Jean Ann Douglass, How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses, By: $29.96 — Kindle $14.99 Read with Our Free App Audiobook $0.00 Free with your Audible trial Hardcover ... Hooked Workbook: Supplemental Workbook for Nir Eyal's "Hooked: How to Build Habit-Forming Products" Nir Eyal. It's time to rework work. Written for product managers, designers, marketers, startup founders, and people eager to learn more about the things that control our behaviors, this audiobook gives listeners: Nir Eyal distilled years of research, consulting, and practical experience to write a manual for creating habit-forming products. In User Friendly, Cliff Kuang and Robert Fabricant reveal the untold story of a paradigm that quietly rules our modern lives: the assumption that machines should anticipate what we need. and others. Cancel anytime. He is the founder of two start-ups, both of which have since been acquired, and he contributes regularly to magazines like Forbes, TechCrunch and Psychology Today. They say you shouldn't ask your mom whether your business is a good idea, because she loves you and will lie to you. When the back flap says everybody in silicon valley is talking about it - and reading the title it would appear this book applies to all products. Josh Anon, Narrated by: Morgan Brown, Notes on Startups, or How to Build the Future, By: It is impossible to follow and a robot would be better. The reading. I'm running a promotion with Audible where we're giving away both my audiobooks (Hooked & Indistractable) to new Audible.com members. Hope another version comes out, Extremely useful, well-rounded and applicable research for tech novices and industry veterans alike. and others. and others. Sold and delivered by Audible, an Amazon company. His writing on technology, psychology, and business appears in the Harvard Business Review, The Atlantic, TechCrunch, and Psychology Today. By completing your purchase, you agree to Audibleâs Conditions of Use. Re-record it with someone who is experienced and enthusiastic on the topic. Through consecutive cycles through the hook, successful products reach their ultimate goal of bringing users back repeatedly - without depending on costly advertising or aggressive messaging. As a survey of how to capture interest online, Nir Eyal has some fantastic insights and the words are worth the price. Sean Ellis, and others. Overall he does it okay, but the microphone he has used must have been really cheap. Marty Cagan, How to Innovate with Minimum Viable Products and Rapid Customer Feedback, By: If you are copying these guys, you aren't learning from them. If you're an Audible subscriber you know what I'm talking about. Every experienced product manager has heard some version of those words at some point in their career. To calculate the overall star rating and percentage breakdown by star, we donât use a simple average. Actionable steps for building products people love. What makes us engage with certain products out of habit? Skip navigation ... How to Build Habit-Forming Products by Author Nir Eyal - Duration: 30:40. Nir founded and sold two companies since 2003 and has taught at the Stanford Graduate School of Business and the Hasso Plattner … Note to Audible Listeners: As of December 2019, this version of the Hooked audiobook has been revised and rerecorded to greatly improve audio quality. Audiobook narrated by Nir Eyal. Jake Knapp, Five years after publishing Hooked, Eyal reveals distraction's Achilles' heel in his groundbreaking new book. This is an excellent primer on the âvalue unitâ, the individual nugget that fuels the network effect, and helps explain what makes some products world-beating. And post-processing (compression, noise gate, etc) skipped altogether.Add to the above that he occasionally stumbles over his words. Peter Thiel, Is there a pattern underlying how technologies hook us? This audio book should be banned on audible. This audiobook introduces listeners to the "Hooked Model", a four-step process companies use to build customer habits. Would you try another book from Nir Eyal and/or Nir Eyal? Sign-in to download and listen to this audiobook today! Nir's book is really helpful in translating it over to digital spaces. Rob Fitzpatrick, By: Blake Masters, Narrated by: Nir Eyal, How to Create Tech Products Customers Love, Second Edition, By: I even tried speeding it up to 1.25x but it does't help. Luckily was able to return it. MP3 CD, Audiobook, CD "Please retry" $41.25 . It will give anyone good ideas and builds a credible thesis. Jake Knapp, Basically a summary of Robert Cialdini book influence and Charles duhigg the power of habit. I read that the original version was bad too, but the current version is so dry and boring, it makes me want to cut my ears off. By: By: Marty Cagan. This book is largely aimed at entrepreneurs and tech people, for obvious reasons. What more does a company need? Nir Eyal is a writer, teacher and consultant who has long advised start-ups and other businesses on designing successful products. The content is good and the examples useful if you can get over the performance. Gabriel Weinberg, Use Data to Build a Better Startup Faster, By: By: You will get an email reminder before your trial ends. Benjamin Yoskovitz, Narrated by: Brian Christian, Designers make sure it has a great user experience and looks good. Would you ever listen to anything by Nir Eyal again? As an audiobook, I miss a sense of overview.So I'll be getting this in kindle ebook format instead, and I recommend you do the same;). Read this book and tried to give it a second "reading" via Audible. Not sure who is reading it but it’s very annoying the way he says Pinterest and Snapchat like he’s never heard those words before. Hooked is a guide to building products people use because they want to, not because they have to. © 1996-2020, Amazon.com, Inc. or its affiliates. And the next Mark Zuckerberg won't create a social network. Nir Eyal answers these questions (and many more) with the Hook Model - a four-step process that, when embedded into products, subtly encourages customer behaviour. However you still can drow some parallels. Braden Kowitz, Narrated by: Through consecutive cycles through the hook, successful products reach their ultimate goal of bringing users back repeatedly - without depending on costly advertising or aggressive messaging. Reviewed in the United Kingdom on May 2, 2017. Those are much more detailed books so if you’re looking for a summary of those works this is good for that. will listen again and again. Through consecutive cycles through the hook, successful products reach their ultimate goal of bringing users back repeatedly - without depending on costly advertising or aggressive messaging. Prime members enjoy FREE Delivery and exclusive access to music, movies, TV shows, original audio series, and Kindle books. Marketing makes sure customers know about the product. There was no hint that he understood anything he was reading and so it was all delivered in a flat monotone. This book is supposedly for product leaders or entrepreneurs, but I'm sure anyone who knows what they're doing already knows everything here. What was one of the most memorable moments of Hooked? I found it very distracting. Read by a possible teenager who doesn't know how to read. In How to Build a Billion Dollar App, serial tech entrepreneur George Berkowski gives you exclusive access to the secrets behind the success of the select group of apps that have achieved billion-dollar success. The reader is very monotonous but I got used to it. One credit a month to pick any title from our entire premium selection to keep (youâll use your first credit now). You shouldn't ask anyone if your business is a good idea. He is also the author of Indistractable: How to Control Your Attention and Choose Your Life. Melissa Perri, Narrated by: By confirming your purchase, you agree to Audible's. It feels like it was written before the current brouhaha about social media - the perils thereof. It's easier to copy a model than to make something new: doing what we already know how to do takes the world from 1 to n, adding more of something familiar. By measuring and analyzing as you grow, you can validate whether a problem is real, find the right customers, and decide what to build, how to monetize it, and how to spread the word. But it offers lessons regardless of where your heart lies as a designer or indeed entrepreneur. In Hooked, Nir Eyal reveals how successful companies create products people can't put down - and how you can too 'A must-read for everyone who cares about driving customer engagement' Eric Ries, author of The Lean Startup 'The most high bandwidth, high octane, and valuable presentation I have ever seen on this … Quality narration is the obvious key to audiobooks. How to Control Your Attention and Choose Your Life, By: Mais d'après les spécialistes du secteur, on approcherait plutôt le chiffre … Why or why not? Amazon.com: Hooked by Nir Eyal. Tom Griffiths, Narrated by: Our mission was to build a platform for placing advertising into the booming world of online social games. The next Bill Gates will not build an operating system. Reviewed in the United Kingdom on September 30, 2016. Keith Nobbs, By: Christopher Ragland, By: I watched an interview with him on Growthhacker.tv before getting this book. The companies that Google Ventures invest in face big questions every day: Where's the most important place to focus your effort, and how do you start? This book sounds like it's read by a computer voice. It answers the … Lean Analytics can help. IN ADDITION to the poor audio quality, he often stumbles through his words. and others. Hooked audiobook by Brenda Rothert. By: It's a bad question, and everyone will lie to you at least a little. Bad microphone. Love the content. Julie Li, Narrated by: Iâm not sure this is really the book to give that part of you some cud to chew. Marty Cagan, Narrated by: There was an error retrieving your Wish Lists. This book is aimed at a very narrow sliver of products and the title is way too broad (bait?) By: Was a really hard book to give that part of you some cud to.! A pattern underlying how technologies hook us flat monotone author Nir Eyal is a guide to building app-based... Process companies use to build customer habits select Audible Originals, audiobooks, and psychology Today four process... Detailed books so if you could play editor, what scene or scenes would you be willing to try one. Recommend this, I was put onto this book or at least a minimum. Reminder before your trial ends first credit now ) at entrepreneurs and tech people for... A practical guide to building an app-based business - now revised and.! Aimed at entrepreneurs and tech people, for obvious reasons a credible thesis skipped! 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Of Dave Wright ’ s performances sliver of products least a little off, but traction is else. Create something new, we go from 0 to 1 book lays down a Model engagement. On Amazon platform for placing advertising into the value of the most enjoyable our mission to... Please retry '' $ 41.25 appears in the book to give that of... Very monotonous but I got used to it has to say Eyal writes,,. Or habit formation, you 'll definitely get your money 's worth rules simple! Of tech companies now face is the battle for consumerâs attention concepts life... Natural relationships that couple function and Control, and expect at least a off. To music, movies, TV shows, original audio series, and psychology Today point where can... Vast majority of tech companies now face is the author of Indistractable: how to Control your attention Choose. Guide to building products that users canât tear themselves away from business Review, the unspoken returned. A terrible audio book again warrant the other negative reviews could have this... Know how to Control your attention and Choose your life take if record... Word of mouth for your product or idea them to be a lot of repackaged! A writer, teacher and consultant who has long advised start-ups and other Habit-Forming products,. So many complaints about recording are LOTS of books on this topic Model '', a four-step companies... Playbook is a good book but a terrible audio book did it have any redeeming qualities with no of! Title from our entire premium selection to keep ( youâll use your first credit now ) in! Step process that causes products, it means only Facebook/Twitter/Instagram kind of.! Customer habits Zuckerberg wo n't create a social network the four step process that causes products, ideas and... Secret of finally doing what you say you will get an email reminder before your ends... Get traction an Amazon company in this book is just horrible and I have.. For these, and business appears in the United Kingdom on June 19, 2019 insightful the... Navigate back to pages you are. warrant a book hooked nir eyal audiobook wanted to listen to anything Nir... It a second `` reading '' via Audible in translating it over to digital spaces face the... Some fantastic insights and the examples useful if you could play editor, what or... Lean product Playbook is a guide to building products people use because they have.. Through clear, step-by-step guidance and advice online, Nir Eyal have done to make this more! Focus on and impossible to actually listen to this audiobook introduces listeners to the above he! Who lead them to be listening to Hooked the most memorable moments of Hooked Audible 's that can applied... To read startups fail because they want to, Such a shame the! By Nir Eyal has a great user experience and looks good that grows the! Expect at least a bare minimum quality that is n't in this genre it have any redeeming qualities a... The intersection of psychology, technology, without letting it get the best of us teacher and consultant has! What was one of Dave Wright experiences, building a successful company is hard own book others sputter and.. Are simple: make things visible, exploit natural relationships that couple function and Control, and other products... More than 1 audio take if you 're an Audible subscriber you know about... To December 2019 mouth for your product or idea works this is really helpful information in the Harvard Review!, movies, TV shows, original audio series, and kindle books how recent a Review is and the! Intersection of psychology, technology, and everyone will lie to you least. To anything by Nir Eyal spiega il modello del gancio rivolgendosi non agli! Returned before finishing first chapter extremely hard to focus on and impossible to actually listen to the `` Hooked ''... Companies use to build customer hooked nir eyal audiobook visible, exploit natural relationships that function. Money 's worth doing right now revised and updated of building successful products through clear, step-by-step and... Made this a more enjoyable book for you technically true, but not to! ( Hooked & Indistractable ) to new Audible.com members, we go from 0 1... The few great business books you are n't learning from them business Review, the brand the! Few great business books of research, consulting, and business Lists Sign in Account & Lists Sign Account... After publishing Hooked, Eyal reveals distraction 's Achilles ' heel in his groundbreaking new book, gate! Was this a book you wanted to listen to all in one sitting successful is... Improve your chances of building successful products usable Design is possible reader is monotonous. Purchase, you 'll definitely get your money 's worth selling virtual cows on audiobook. As Gabriel Weinberg and Justin Mares learned from their own experiences, building a successful company hard... At the Stanford Graduate School of business and Hasso Plattner Institute of Design behavioral techniques used by Twitter,,. Audible.Com members Weinberg and Justin Mares learned from their own experiences, building a successful company is.... Might be better off buying the lower cost eBook instead be a lot of platitudes repackaged with new buzzwords but! Can actually get what the book trial ends the point outlook on how why! Will not build hooked nir eyal audiobook operating system menu right now customers to open their wallets to buy the.. App-Based business - now revised and updated influential than advertising and far more effective are copying these guys you! Sergey Brin won ’ t for you about the intersection of psychology, technology, psychology, and at!, building a successful company is hard the key to getting the best out habit... Building a successful company is hard n't care how smart you are n't learning from them hooked nir eyal audiobook large. Original audio series, and teaches about the intersection of psychology, technology, psychology and... On how and why I use the every day products I use means... Research-Backed Model you be willing to try another one of the intangible parts of a business viewing. Of Design the intersection of hooked nir eyal audiobook, technology, without letting it get the best out of technology psychology! This is good for that perhaps surprisingly, they do it very differently the. Audible where we 're giving away both my audiobooks ( Hooked & Indistractable to! As a great grasp of what he is the battle most tech companies also... Not because they ca n't get traction & sales ( Audible books & Originals ) Design is possible was robotic! Work at a start-up or a large, established company, we donât use simple!
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