That job offered me a lot of free time because it wasn’t that busy. TikTok influencers like Hyram Yarbro, a 24-year-old media influencer in Hawaii with a following of 5.1 million and 2.92 million subscribers on TikTok and YouTube respectively, has made waves for CeraVe’s salicylic acid-based cleanser which he featured in his TikTok video where he talks about the best drugstore cleansers for every skin type. They shouldn’t write it off as hate or harsh criticism when what we actually want is what is best for the brand and us. Why did you move there? My name is Hyram, and I'm super passionate about teaching you skin care. He grew up in the small Arizona town of Paulden. I talked about them a lot on my social media platforms and was able to make a connection there. I want my channel to grow. No matter what challenges I face working on projects now, I always in my mind compare it to work on the ranch, and I’m humbled very quickly. 953 likes. But, because of the position I was in with Drunk Elephant, it was appropriate at this time. Hyram Yarbro seems to be in his twenties right now but we do not know about his exact birthday. I don’t think brands should be formulating with those things. In the future, I have no desire to create exposé-style videos. A take-no-crap influencer would be a more precise characterization. I took it with a grain of salt, though. I’m not sure where it will go. When it comes to skincare formulations, a lot of companies will include additives in their products that aren’t necessary to the formulas, whether that be fillers, fragrance or other ingredients that help sensorially, but don’t offer benefits or they could have detrimental effects on the skin. I kept calling my social media manager about it, telling my manager I was so scared. Was there a tipping point that pushed you to reconsider Drunk Elephant? On the Skin Care Junkie platform, people are able to share their concerns, product reviews and sales or events. During the summer, the number of subscribers to your YouTube channel, now at about 60,000, went from 4,000 to 25,000. Others like Hyram Yarbro (over 6 million TikTok followers) and Young Yuh (over 1 million) are part of this new wave. Hyram Yarbro is a skincare specialist known for dishing out advice on TikTok and reacting to celebrity skincare routines. Extreme luxury skincare typically has a lot of added fragrance and silicones that make products feel and smell very nice, but aren’t necessarily doing a lot for your skin. Hyram Yarbro is a passionate young man, focused on empowering individuals around the world. Therefore, trust is introduced into the relationship. YouTube content creator and social media influencer who is recognized for his passion for skin care. I hope my video would provide subjective feedback in a point-by-point, logical way so they would really internalize that feedback and make changes within the company. In a article from September 2019 he explains he worked at Saks Fifth Avenue and now works for YTTP as a "educational trainer". Beauty Independent talked to the YouTuber about his approach to content, the purpose of his video critiquing Drunk Elephant, the response he’s received from the brand, and whether he’d call out another beauty company. I wanted to highlight Drunk Elephant’s treatment of customers on social media and in customer service. I felt that talking about it on my channel would be a helpful wake-up call to the brand. Hyram Yarbro Skincare YouTube Creator and Expert "I’m excited to be a part of Clean Academy to help educate people how they can be more mindful when choosing products and ingredients." For me, it’s never been that I absolutely hate silicones or I absolutely hate every type of essential oil, but I felt I could trust the brand to not include potentially risky ingredients that I don’t want in my formulas, particularly fragrance and essential oils. 5. Hyram Yarbro is a skincare specialist known for dishing out advice on TikTok and reacting to celebrity skincare routines. I noticed that any type of feedback was quickly shut down or there was some form of retaliation and, because of that, there was a culture of fear among the influencers. Kinship is skincare for all well beings. I rarely rely on my opinion. They don’t know what makes the product work, and they rely on the person who is selling or recommending it to them. I said to myself, “I really should start a YouTube channel to make it easier for people to understand what skincare is good and what skincare isn’t so they can make better decisions about their skincare purchases.”. Explore some of Hyram Yarbro best quotations and sayings on Quotes.net -- such as 'The assumption is that Gen Z is focused on color, scents and visual aesthetics of makeup, but they are really into their health, skincare and researching the ingredients that go into products.' On Sunday, Yarbro posted a video entitled “No More Drunk Elephant.” revealing why he’s no longer using the brand’s products. It got to the point where, in every single video, I was talking about a Drunk Elephant product. Negative experiences with a brand tend to get more attention online than positive experiences do. My stance is to be as scientifically-based as possible. During that free time, I started looking at ingredient lists. With other brands, you have to search almost every ingredient to make sure that none are potentially detrimental. Hyram Yarbro is not only a skincare expert who is “passionate about teaching you how to perfect your skincare routine”, he is also an outspoken advocate. 5. There are certain products from the line that I absolutely love, and there are products that don’t work for me that I don’t really talk about. Want to see more stories like this? I had never been to Hawaii. I grew up on a cowboy ranch. I rely on what experts in the industry conclude about formulations. ##skincarebyhyram ##skincare ##sunscreen. I also hope that companies will recognize this as feedback and as a lesson, and open their mind to really understand where consumers and influencers are coming from. Start your day with Beauty Independent’s free daily mailing of top headlines in indie beauty, and gain the knowledge to help your business grow. McKenzie Bolt Aesthetician & Global Education Manager, Biossance “There are a ton of ingredients out there. This person reposted a concern one of their followers had about Drunk Elephant, and Drunk Elephant took this person off of their PR list and responded in an unkind way. That’s where Hyram Yarbro, more commonly known by his millions of followers on TikTok and YouTube as Skincare By Hyram, comes in. How did that happen? La’Ron was born November 19, 2001 and has also appeared in movies like Let’s Kick It, and No Children Nation. I have mentioned to my subscribers that I’m starting a second channel solely focused on social issues and ways we can make a difference. Tell us about the Skin Care Junkie community you’re building. His oldest archived YouTube video was a review of Perricone Moisturizer. link to full episode in bio. A hiring condition I required is that I be extremely transparent with my audience about where I work. He grew up in the small Arizona town of Paulden. What led to the increase? His videos range from product recommendations, product information, picking cosmetic ingredients apart, etc. About Hyram Yarbro. For a channel that had just reached 4,000 subscribers, that was fast. I didn’t feel that was right. Hyram Yarbro Skincare YouTube Creator and Expert "I’m excited to be a part of Clean Academy to help educate people how they can be more mindful when choosing products and ingredients." They can be a better brand because of what we are saying. Esses Cookies nos permitem coletar alguns dados pessoais sobre você, como sua ID exclusiva atribuída ao seu dispositivo, endereço … Living in Hawaii, Yarbro sees, first stand, the state of coral reefs and the damage that they’ve sustained due to … It was when an influencer that I personally know had an experience with Drunk Elephant. Why was it important for you to make the video? Let's go! What are some goals you have for your beauty influencer career? Have you had any problems with the brand personally? I think Drunk Elephant provides a good example of what not to do in regard to your social media presence, and interacting with followers and customers. Wisdom Kaye (@wisdm8) this is the most fun thing ever © 2020 Indie Beauty Media Group LLC. I call out the brands for using certain ingredients, but, at the same time, I do it in a playful way, so it’s not taken as a harsh critique. So, I thought, “What’s the most culturally diverse place I can go in the U.S.?” I wanted a cultural experience while still being in the country. My audience really craves honesty. I believe that people and companies can change. Shop recommended products from Hyram Approved Products on Amazon.com. I think my YouTube channel growing is a great segue into that. Within a month of making that decision, I flew out here. What's Behind The Fragrance Category's Surprising Recent Growth—And The Brands Poised To Keep It... Beauty Entrepreneurs Share How They Learned To Communicate Their Brand's Story. I saw products that were being sold at up to $1,200 each—moisturizers, serums face masks—and it just baffled me. He later relocated to Hawaii. sound on ! There is no information about his height, weight, and other various body measurements. Hawaii was the best place I could think of. Through my videos, I was selling tens of thousands of dollars worth of skincare for a brand that I no longer supported. It was from two videos that I posted in one week. Primarily, it’s about how you should be responding to your customers. A mix of licensed estheticians, dermatologists and amateur beauty lovers have built loyal followings on the social media platform and can even make or … Kylie Jenner had just announced that she was coming out with a skincare line and released an ingredient list for all the products. As I learned about skincare, I learned about all the knowledge and education there was within the world of skincare. When people come up to me in public, nine times out of 10, they’ve found me through the Kylie Skin video. It’s pretty country. Thank you so much for making this video.” ... Aqua Bio Technology ASA: Acquisition of Moana Skincare completed - distribution agreement for New Zealand and Australia close. My goal is to not be the YouTuber that calls out every brand for doing something bad. If brands aren’t willing to empathize with my situation, I likely wouldn’t want to work with them anyway. Yes, that was a concern at first, but I believe people connect with authenticity, and my hope was that people would truly understand my concern and the moral crossroad I was in. Even in the video, I said the reasons why I’m not using Drunk Elephant anymore aren’t because of my personal experiences, but because of the experiences of others I’m empathetic to. And I was having a hard time finding influencers talking about skincare in the way they talk about makeup. It was just within the last three months that I started to notice these things and started to doubt my position on Drunk Elephant. It was an environment that a kid would really enjoy. What were you feeling before you created video that took Drunk Elephant to task? I didn’t feel it was fair to my subscribers to not be honest about why I wasn’t using the brand anymore. I would never want to live there now, but it taught me the principle of hard work. I really wanted to create a community of people that can really be there for each other in regard to skincare. The brand was very synonymous with my YouTube channel and personal brand. Biography: La’Ron Hines is an actor, singer, dancer and TikTok star who has gained more than 3.5 million fans on the popular social media app. As much as I love skincare and as passionate as I am about it, I find myself being the most passionate about philanthropy and working to resolve climate issues. At 16 years old, he first discovered his desire to help others through his first humanitarian trip to … Originally, I had plans to be an English teacher in Jordan and, right around the time I was supposed to move there, there were extreme conflicts going on in the country. After humanitarian work in multiple countries and helping over 15 nonprofit organizations grow, he started his own nonprofit organization, Selfless … Start Learning Now! When thinking about creating the Drunk Elephant video, did you worry that other brands wouldn’t work with you because of you being critical of the brand? In comments, you will see people joking about how I always recommend Drunk Elephant. They reached out to me via social media, and I’m interested to see what the conversation with them will be like, but it’s still in the works. My goal is to make YOU feel more confident in your body :) I post 2-3 times a week! In 2019, he attended the VidCon event in Anaheim, CA. He’s not against that label, but it’s not totally accurate to describe him. Drunk Elephant’s “Suspicious 6” philosophy avoiding six classes of ingredients is controversial. ), Beauty On Amazon Part 3: Advertising On Amazon, Strange Bird Founder Tina Chow Rudolf Opens Up About Why She Chose Her Contract Manufacturer, What It Takes To Get On Grocery Store Shelves, Five Exciting Beauty Trends From The First Half Of 2020. Ever since, I’ve been passionate about skincare and, even more so, educating people on complicated skincare topics in a simple way. I’m the first to say that natural skincare doesn’t mean better. Hyram Yarbro is a skincare specialist known for dishing out advice on TikTok and reacting to celebrity skincare routines. I err on the side of slowly distancing myself, not talking about them on my channel and moving on. 6. Learn How To Take Control of Your Skin Through 5 Skin Care Tricks. (Manufacturing, packaging, branding, etc. Clean, cruelty-free, consciously-packaged and clinically effective. At 16 years old, he first discovered his desire to help others through his first humanitarian trip to Fiji and Tonga. I believe there’s a purpose for every ingredient out there, but that doesn’t necessarily mean it should be in your product, especially at the high price points these brands charge. Skin care is also having a moment on the platform, and no one knows that better than Hyram Yarbro. in Rappers, Singer He currently has 6.7 million followers. The Teen Magazine had a chance to talk to him about how he began creating content, the … I wanted to touch upon their treatment of influencers and, lastly, the position of superiority they started to take within the clean beauty movement as well as the skincare industry in general. In the days since the video went live, it’s garnered almost 130,000 views and placed Yarbro at the center of a growing discussion about the behavior of beauty brands. He ’ s not totally accurate to describe him any problems with stance. 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